EHEA Toolkit for Bologna events

The EHEA Toolkit for Bologna Events provides staff of higher education institutions, competent authorities and national experts working in higher education with a hands-on tool which collects publications, documents on the main topics of the European Higher Education area, as well as videos, brochures and useful tips to organise events to promote the Bologna Process.

The EHEA Toolkit has been realised in the framework of the project IN-GLOBAL “Enhancing knowledge of the EHEA and Global Dialogue”, co-funded by the European Union under the Erasmus+ programme.

For further information, please check the Guidelines on the internal and global communication of the EHEA, available at the IN-GLOBAL webpage

Topics

EHEA Governance

First of all, choose the topic you are most interested to communicate and present to your audience. You can find below some examples, but we invite you to address the topics your audience has the need to deepen.

How does the
Bologna Process work?

Go to Page

Who are
our Members?

Go to Page

What is
the Bologna Process?

Go to Video

Three interviews
on the Bologna Process

Go to Video

Tools

There are several communication tools you can choose from, according to the topic and the audience you are targeting to. You can find below several ways to deliver your content, with some useful insights to plan and implement the communication strategy of your institution, working on the Bologna Process. Select the one you would use which suits most with your needs. Be creative, clear and original!

What subject do you want to talk about? / Which topic are you most interested in talking about? (see section “Topics” of the Toolkit)

  • Announce the event – press release – on the website/cross promotion with other websites/media
  • Find the hosts
  • Find the guests
  • Create the panels
  • Choose the location
  • Set up the technical details
  • Create a timing
  • Open for press conference
  • Graphics
  • Gadget

Create event

Tease on the event

  • Video – here you can record short statements with the guests / upload video with the guests on who they are / upload video on the theme you will talk about/ upload a video on the previous events and present the new one
  • Pictures – here you can upload pictures with the future guests / the event logo/ picture with the event theme/ pictures on the theme
  • Text – a catchy text on the event, with an attention-grabbing description

Broadcast live/ video recorded on social media

After event

  • Interviews with the participants – video/ text
  • Best of pictures
  • Best of video
  • Follow-up process: materials used during the event are shared with participants

To learn more, have a look at the “Online meeting toolkit. How to create to create effective online events”, realised in the framework of the TPG-LRC project.

The event coordinators are responsible for the entire philosophy of the event. They define the idea and the communication platforms. They plan the event and establish the tasks, ensuring the technical details for the online and offline organization and broadcasting. They are responsible for the timeline, the deployment of the teams, and the agenda. They know the speakers, the guests, and the topics. In addition, they coordinate with all the other teams, such as marketing, acquisition, and logistics involved in the organization of the event.

The event writer is responsible for setting the topics of panels and establishing the framework for articles on the website and social media, including pre- and post-event press releases. This professional creates speeches and titles for event communication.

They are responsible for identifying the best speakers and confirming their participation. They follow the agenda and main topics with the speakers and monitor their participation during the event. This role manages contacts with media, partner universities, and companies.

Hosts greet guests, invite them to take their seats, provide useful information, and ensure a pleasant and coordinated event.

They are responsible for the event's graphics, using the identifying elements of the organizers' logo. This role creates graphic elements for each panel/video and inserts them into presentations, videos, titles, and subtitles.

The Video team, consisting of a cameraman, photographer, video editor, sound technician, and technical director, handles the event's video production.

The Marketing person manages contacts with media, partner universities, and companies. They establish the framework for promoting the event, order promotional products and giveaways, and create mashups, spiders, and videos using the agreed-upon graphics.

Logistics manages drivers, accommodations, giveaways.

Web and social writers follow the topics, panels, hosts, and guests to create articles suitable for each platform (Facebook, Instagram, LinkedIn, website). These articles can be event teasers, marketing materials, pre- and post-event press releases, or reports (news, interviews, video, photos, live updates, and reels). They are also responsible for the creation of videos for each platform.

Once the concept of the event has been defined, a press release is suggested to give visibility about the event, to be shared among relevant stakeholders to which the event is targeted.

  • write the news
  • use a clear and concise writing style
  • share the objectives of the event
  • present the speakers who will intervene in the event
  • Include practical information regarding registration and logistics
  • include videos and pictures, where available
  • use links of the website of the organising institution and/or the link of the event, where available

Online articles and videos serve as powerful tools for sharing knowledge and engaging with a wide audience. They provide clear answers to common questions and address key concerns through Q&A formats. Incorporating interviews adds depth and diverse perspectives, creating compelling and relatable content. These resources are designed to be informative and helpful, guiding viewers or readers with actionable insights. Whether describing actions, events, or highlighting key features and stories, online articles and videos offer a dynamic way to educate, entertain, and inspire. With their ability to combine rich storytelling and practical information, they become invaluable platforms for communication and connection.

To get inspired, have a look at the video “Dialogue on Higher Education Cooperation between Asia and the European Higher Education Area”, realised in the framework of the IN-GLOBAL project.

The newsletter represents an effective and versatile channel for promoting project topics. Its well-structured design enables segmentation of the audience based on their interests or behaviour on the website, allowing content to be tailored to the specific needs of the target group. This makes it a direct and efficient channel for engaging a loyal audience.

In addition to its promotional potential, newsletters serve as a valuable tool for fostering relationships with other companies, authorities, stakeholders, and partners.  However, successful implementation requires access to a comprehensive database and adherence to appropriate legal guidelines to ensure compliance.

To learn more, have a look at the “EHEA Newsletter”, produced in the framework of the IN-GLOBAL project.

  • Break down complex topics into easy-to-understand content for a broad audience. Use visuals, infographics, and short videos to explain key elements like the European Higher Education Area (EHEA), credit transfer systems (ECTS), and quality assurance.
  • Create "Did You Know?" posts or short animations about the benefits of the Bologna Process for students, educators, and institutions.
  • Design visually appealing posts with consistent branding (colors, fonts, and logos tied to the Bologna Process or EHEA).
  • Share updates on policy changes, success stories, and upcoming goals of the EHEA to keep your audience informed and involved.
  • Tailor content for different audiences: students, educators, policymakers, and parents.
  • For students, focus on opportunities like studying abroad or credit recognition. For policymakers and educators, emphasize quality assurance and cooperation.
  • Use popular education-related hashtags like #HigherEducation, #StudyInEurope, or create branded hashtags like #BolognaProcess or #EHEA.
  • Participate in trending conversations, such as International Education Day or topics on student mobility and innovation in education.
  • Post regularly across all platforms to maintain visibility. Use a content calendar to plan ahead and ensure balanced coverage of key topics.
  • Keep messaging consistent across platforms, whether it's Twitter for quick updates, Instagram for visual storytelling, or LinkedIn for academic discussions

Podcasts have revolutionized the way ideas are communicated. Their interactive and dynamic format keeps listeners engaged, fostering a sense of connection and dialogue. Producing a podcast is not only simple but also highly affordable, making it an accessible medium for anyone with a story to share. Despite being cost-effective, podcasts are impactful and manageable, allowing creators to deliver powerful messages with ease. Whether you’re looking to educate, entertain, or inspire, podcasts offer a versatile platform to amplify your voice.

 

Creating the perfect podcast recording space is all about combining simplicity and functionality in a cozy environment. Start by designing a setup that reflects the themes of your podcast, setting the tone for the topics you’ll discuss. A table equipped with two or three microphones and a boom ensures professional-quality sound and an intimate setup for conversation. For seamless coordination, include a communication device to stay in touch with the producer during recordings. A timer helps keep episodes on track, while a video monitor can enhance visuals for video podcasts or provide live feedback. With these elements, you’ll have a professional yet inviting space for producing engaging content.

  • Select a theme
  • Find a great guest – star/storyteller/subject to a great story/expert/stakeholder
  • Document upon the subject and the guest
  • Select the subthemes to talk about
  • Set the time for the entire podcast and for each theme
  • Set the questions
  • Record

  • Create easy to use and to share graphics for the identity of the organization or on the idea you want to communicate
  • Example – if you want to communicate on the Bologna process use the logo on it if created or of the organizations promoting it
  • Create a repository for the official logos to be shared so public has access to the desired QR codes and logos in order to prevent misinformation or disinformation
  • Write short and concise information for each answer
  • Use relevant links or QR code for relevant website

Are you interested in learning more? Please read the Guidelines on the internal and global communication in the EHEA.

Tools

There are several communication tools you can choose from, according to the topic and the audience you are targeting to. You can find below several ways to deliver your content, with some useful insights to plan and implement the communication strategy of your institution, working on the Bologna Process. Select the one you would use which suits most with your needs. Be creative, clear and original!

What subject do you want to talk about? / Which topic are you most interested in talking about? (see section “Topics” of the Toolkit)

  • Announce the event – press release – on the website/cross promotion with other websites/media
  • Find the hosts
  • Find the guests
  • Create the panels
  • Choose the location
  • Set up the technical details
  • Create a timing
  • Open for press conference
  • Graphics
  • Gadget

Create event

Tease on the event

  • Video – here you can record short statements with the guests / upload video with the guests on who they are / upload video on the theme you will talk about/ upload a video on the previous events and present the new one
  • Pictures – here you can upload pictures with the future guests / the event logo/ picture with the event theme/ pictures on the theme
  • Text – a catchy text on the event, with an attention-grabbing description

Broadcast live/ video recorded on social media

After event

  • Interviews with the participants – video/ text
  • Best of pictures
  • Best of video
  • Follow-up process: materials used during the event are shared with participants

To learn more, have a look at the “Online meeting toolkit. How to create to create effective online events”, realised in the framework of the TPG-LRC project.

The event coordinators are responsible for the entire philosophy of the event. They define the idea and the communication platforms. They plan the event and establish the tasks, ensuring the technical details for the online and offline organization and broadcasting. They are responsible for the timeline, the deployment of the teams, and the agenda. They know the speakers, the guests, and the topics. In addition, they coordinate with all the other teams, such as marketing, acquisition, and logistics involved in the organization of the event.

The event writer is responsible for setting the topics of panels and establishing the framework for articles on the website and social media, including pre- and post-event press releases. This professional creates speeches and titles for event communication.

They are responsible for identifying the best speakers and confirming their participation. They follow the agenda and main topics with the speakers and monitor their participation during the event. This role manages contacts with media, partner universities, and companies.

Hosts greet guests, invite them to take their seats, provide useful information, and ensure a pleasant and coordinated event.

They are responsible for the event's graphics, using the identifying elements of the organizers' logo. This role creates graphic elements for each panel/video and inserts them into presentations, videos, titles, and subtitles.

The Video team, consisting of a cameraman, photographer, video editor, sound technician, and technical director, handles the event's video production.

The Marketing person manages contacts with media, partner universities, and companies. They establish the framework for promoting the event, order promotional products and giveaways, and create mashups, spiders, and videos using the agreed-upon graphics.

Logistics manages drivers, accommodations, giveaways.

Web and social writers follow the topics, panels, hosts, and guests to create articles suitable for each platform (Facebook, Instagram, LinkedIn, website). These articles can be event teasers, marketing materials, pre- and post-event press releases, or reports (news, interviews, video, photos, live updates, and reels). They are also responsible for the creation of videos for each platform.

Once the concept of the event has been defined, a press release is suggested to give visibility about the event, to be shared among relevant stakeholders to which the event is targeted.

  • write the news
  • use a clear and concise writing style
  • share the objectives of the event
  • present the speakers who will intervene in the event
  • Include practical information regarding registration and logistics
  • include videos and pictures, where available
  • use links of the website of the organising institution and/or the link of the event, where available

Online articles and videos serve as powerful tools for sharing knowledge and engaging with a wide audience. They provide clear answers to common questions and address key concerns through Q&A formats. Incorporating interviews adds depth and diverse perspectives, creating compelling and relatable content. These resources are designed to be informative and helpful, guiding viewers or readers with actionable insights. Whether describing actions, events, or highlighting key features and stories, online articles and videos offer a dynamic way to educate, entertain, and inspire. With their ability to combine rich storytelling and practical information, they become invaluable platforms for communication and connection.

To get inspired, have a look at the video “Dialogue on Higher Education Cooperation between Asia and the European Higher Education Area”, realised in the framework of the IN-GLOBAL project.

The newsletter represents an effective and versatile channel for promoting project topics. Its well-structured design enables segmentation of the audience based on their interests or behaviour on the website, allowing content to be tailored to the specific needs of the target group. This makes it a direct and efficient channel for engaging a loyal audience.

In addition to its promotional potential, newsletters serve as a valuable tool for fostering relationships with other companies, authorities, stakeholders, and partners.  However, successful implementation requires access to a comprehensive database and adherence to appropriate legal guidelines to ensure compliance.

To learn more, have a look at the “EHEA Newsletter”, produced in the framework of the IN-GLOBAL project.

  • Break down complex topics into easy-to-understand content for a broad audience. Use visuals, infographics, and short videos to explain key elements like the European Higher Education Area (EHEA), credit transfer systems (ECTS), and quality assurance.
  • Create "Did You Know?" posts or short animations about the benefits of the Bologna Process for students, educators, and institutions.
  • Design visually appealing posts with consistent branding (colors, fonts, and logos tied to the Bologna Process or EHEA).
  • Share updates on policy changes, success stories, and upcoming goals of the EHEA to keep your audience informed and involved.
  • Tailor content for different audiences: students, educators, policymakers, and parents.
  • For students, focus on opportunities like studying abroad or credit recognition. For policymakers and educators, emphasize quality assurance and cooperation.
  • Use popular education-related hashtags like #HigherEducation, #StudyInEurope, or create branded hashtags like #BolognaProcess or #EHEA.
  • Participate in trending conversations, such as International Education Day or topics on student mobility and innovation in education.
  • Post regularly across all platforms to maintain visibility. Use a content calendar to plan ahead and ensure balanced coverage of key topics.
  • Keep messaging consistent across platforms, whether it's Twitter for quick updates, Instagram for visual storytelling, or LinkedIn for academic discussions

Podcasts have revolutionized the way ideas are communicated. Their interactive and dynamic format keeps listeners engaged, fostering a sense of connection and dialogue. Producing a podcast is not only simple but also highly affordable, making it an accessible medium for anyone with a story to share. Despite being cost-effective, podcasts are impactful and manageable, allowing creators to deliver powerful messages with ease. Whether you’re looking to educate, entertain, or inspire, podcasts offer a versatile platform to amplify your voice.

 

Creating the perfect podcast recording space is all about combining simplicity and functionality in a cozy environment. Start by designing a setup that reflects the themes of your podcast, setting the tone for the topics you’ll discuss. A table equipped with two or three microphones and a boom ensures professional-quality sound and an intimate setup for conversation. For seamless coordination, include a communication device to stay in touch with the producer during recordings. A timer helps keep episodes on track, while a video monitor can enhance visuals for video podcasts or provide live feedback. With these elements, you’ll have a professional yet inviting space for producing engaging content.

  • Select a theme
  • Find a great guest – star/storyteller/subject to a great story/expert/stakeholder
  • Document upon the subject and the guest
  • Select the subthemes to talk about
  • Set the time for the entire podcast and for each theme
  • Set the questions
  • Record

  • Create easy to use and to share graphics for the identity of the organization or on the idea you want to communicate
  • Example – if you want to communicate on the Bologna process use the logo on it if created or of the organizations promoting it
  • Create a repository for the official logos to be shared so public has access to the desired QR codes and logos in order to prevent misinformation or disinformation
  • Write short and concise information for each answer
  • Use relevant links or QR code for relevant website

Are you interested in learning more? Please read the Guidelines on the internal and global communication in the EHEA.